Frequently Asked Questions Q: Who do you serve?A: We provide our services to high net worth individuals, families, businesses, trusts, partnerships, not-for-profit organizations and retirement plans who wish to pursue long-term goals based on a strategic approach to managing wealth.Q: Describe your broad services.A: We conduct initial and ongoing discovery, to determine a client's financial needs in relation to their individual values; goals; personal, professional and institutional relationships; assets; and interests. Our Financial Advisors then formulate a plan to achieve those goals. If needed, we work with our alliance partners to ensure that each component within the strategy is carefully executed and seamlessly integrated to serve the client's overall purpose.Q: How much does it cost to hold initial planning meetings with your firm?A: There is no cost for our initial Discovery and Investment Plan meetings. We feel it's time well spent to first get to know one another, before we seek mutual commitment and before we begin charging a fee.Q: What happens to my current holdings if I become a client? A: Before any changes are made, our Financial Advisors first analyze your existing portfolio and discuss our recommendations with you. Our overall goal is for your investment and retirement portfolios to make sense for you and your lifetime objectives, in the most cost-effective way possible. If existing holdings lend themselves to these objectives, we leave them in place. If changes are warranted, our Financial Advisors will work with you to ensure any transitions occur as smoothly and cost-effectively as possible.Q: Do you trade and hold my assets for me?A: While you grant us Limited Power of Attorney (LPOA) to execute transactions on your behalf, you remain in control of your assets. Accounts are held in your name at the financial custodian of your choice.Q: Describe your investment approach. A: For managing your financial portfolio, we offer a prudent approach based on our fiduciary relationship with you as your trusted Investment Advisor. Fiduciary duty is generally considered the highest legal duty one party can have to another. As a Registered Investment Advisor firm, we have a legal responsibility to always act in your best interests - and we take that responsibility very seriously. Many other financial service firms offer an approach based on "active management." Active management assumes that the markets are generally inefficient, allowing clever individuals to regularly exploit and profit from the anomalies (beyond the costs of consistently seeking and executing such trades). And yet, there is overwhelming academic evidence that the collective wisdom of all market players - especially in today's electronic era - results in highly efficient markets. Markets reflect fair pricing almost instantaneously upon release of any good or bad price-related news. In offering a "passive management" approach, we heed the academic wisdom. We assume that the opportunities to exploit inefficiencies are too few and far between to effectively and affordably pursue.